tag:blogger.com,1999:blog-308507035447742510.post8584606458072576348..comments2023-06-21T18:04:44.226+02:00Comments on Ricardo on Innovation: The challenges of reaching the lower-income consumerAnonymoushttp://www.blogger.com/profile/07494165706439590024noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-308507035447742510.post-84860438901238598522008-08-27T06:25:00.000+02:002008-08-27T06:25:00.000+02:00In my B-School I am doing a case on casas bahia. I...In my B-School I am doing a case on casas bahia. I have to analyse the consuer behaviour towards this store and why the low income groups prefer casas bahia . <BR/><BR/>If bottom of the pyramid is tapped it will create huge market and even at the time of recesion casas bahia was growing .Anonymousnoreply@blogger.com