October 24, 2014

Reminding Virginia to think about her future

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Here at BBVA Spain , we just launched a Campaign called "Acuérdate de tu futuro / Remember your future" based on the insight that...
October 13, 2014

LigaBBVA Debit Cards launched in Spain

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Here in Spain, we just launded the LigaBBVA  & Liga Adelante Debit Cards with personalized card designs for the 42 professional Spanish...
September 27, 2014

BBVA Branding on PES 2015 Videogame

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Konami's exciting new PES 2015 Pro Soccer videogame for PS4 & XBox will be releaaed in Nov.'14 with BBVA-branded in-stadium bill...
September 11, 2014

Simplicity - the killer app for any business disruption

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I'm convinced that simplicity is the most significant ingredient in any business disruption. Sound pretentious, maybe?  But think ab...
September 8, 2014

An Electric Car experience through Bluemove

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Yesterday, my wife and decided to take our daughters to a water park in the outskirts of Madrid. Since the corporate car we ordered has not...
September 6, 2014

Travel light, stay fit... at Westin.. with the help of New Balance

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Flying back to Madrid after three fantastic days in Lima.  I stayed at the Hotel Westin Lima, a chain that offers a service that is based o...
August 31, 2014

Smart packaging for frequent fliers

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As a frequent flier, it's not easy travelling with personal care products with the restrictions on liquids, aerosols and gels.  So, sin...
August 22, 2014

BBVA sponsoring the El Celler de Can Roca 2014 Tour

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Here at BBVA, this is turning out to be a very special summer.  We're sponsoring the El Celler de Can Roca - the World's #2 Restau...

I'd love to go to Kenya to check out M-Pesa

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In the world for mobile payments and microfinancing, a lot has been published about China's Alipay but it seems like Kenya's M-Pesa...
July 28, 2014

Roadmap to the future of marketing

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I received this interesting chart on the roadmap to the future of marketing. It didn't come with a source.  If anyone knows who de...
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July 4, 2014

Banks@Google in Paris & visiting the Google Cultural Institute

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I'm in Paris today participating in the Banks@Google event. In the afternoon, we visited the amazing Google Cultural Institute to see...
June 19, 2014

BrazucaCam bringing technology to the beautiful game

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This week at the 2014 Cannes Lions, I had the opportunity to listen to Fabio Costa from TBWA Chiat Day Los Angeles present the Adidqs Brazu...
June 15, 2014

Inspired by Skype's Campaign

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I'm waiting to board my flight to the 2014 Cannes Lions reading Adweek's article on the 25 campaigns they predict will win this yea...
May 26, 2014

Welcome to Knowledge Banking

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Banking is going through fascinating change, the type of disruption that has impacted so many other categories.  This video was produced as...
May 21, 2014

"Madrid We Are the Champions"

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Being involved in sports marketing here at BBVA with the title sponsorship of LigaBBVA and NBA, I'm always looking at what other brands...
May 19, 2014

Ibiza, Phoenicians and the Balearic Salt Production

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After a year travelling around beautiful Spain, I fell in love with the Balearic Islands.  In our last visit to Ibiza, two weeks ago, we dr...
May 14, 2014

BBVA's Corporate Responsibility Report

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In this past year it has been fascinating to see the work that BBVA's Corporate Responsibility  team is carrying out, led by an inspiri...
May 13, 2014

Refreshing concept to sell architectual services

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One of the good things about living an urban life in a pedestrian city is that you're more connected to the city dynamics.  Sorry subur...
May 12, 2014

New BBVA Spain Campaign airing tonight

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Here are two BBVA spots that will be airing in Spain starting tonight.  The campaign, created by DDB Madrid, is called 'Quiero' and...
May 4, 2014

Reading about shades of grey overlooking shades of blue

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Holiday in Ibiza.  Yesterday was the perfect day at one of the many amazing calas.  I just read a fantastic article in The Economist called...

Talking to Anuncios - Spanish publication on advertising

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April 22, 2014

Meeting David Edelman

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For the past months, I've been following David Edelman - McKinsey & Company - through different sources of social media, enjoying ...
April 14, 2014

Spring Festival combing 5K, Live DJs, Color... welcome to Holi Run

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This past Saturday, our teenage daughter said she was going to a running event with her friends.  I didn't quite understand because she...

Getting inspiration from Pixar

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Yesterday, my wife took our family to the Pixar - 25 Years of Animation exhibit at CaixaForum here in Madrid.  An outstanding experience ...
April 11, 2014

The Advantage of MyTaxi App for a Parent of Teenage Daughters

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Here in Madrid, I'm hooked on MyTaxi App  and like any good service I've talked about it to friends. Since it has been a year now...
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April 2, 2014

Handmade still has its charm

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At a time when anything remotely cool seems to have a technology label on it, it's quite surprising to see entrepreneurs placing a bet ...
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Small contribution to the soccer-related economy

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Just a little over 2 months before planet earth stops to watch 2014 FIFA World Cup in Brazil. Behind  this global event is an amazing mul...
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March 28, 2014

24 Hours Cashless

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I finally spent 24 hours without using cash, paying everthing with my smartphone through our new BBVA Wallet app.   Cab fare, lunch bill, v...
March 14, 2014

The Guggenheim Effect

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Every Bilbao local I met over the three days I spent in this amazing Basque city spoke to me about the Guggenheim effect - the powerful tra...
March 6, 2014

In Chile, our first Facebook banking app

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