Morning newspaper and an oatmeal cookie

When it comes to new products there´s nothing like simple sampling. The more you get people to try, engage, experiment, the more chances are you´ll start forming a consumer base. Sounds simple but I have made a few mistakes in the past of not sampling enough.

For our Quaker On-the-Go line, we teamed up with São Paulo's Metro Newspaper and used their army of distributors at traffic lights to give morning commuters a sample of Quaker oatmeal cookies and mini squares.