Apples & Berries

What did you think about the recent announcement of the BlackBerry PlayBook?

It's never an easy task when you're late in the game especially when you're going head-to-head against a device that introduced an entirely new product experience, that got so much buzz, so many reviews. I also believe the game is less about hardward and more about applications and the disruptive business model of the incredibly intuitive App Store. If the PlayBook doesn't bring anything new to the table except supporting flash, it only reinforces that Apple is the true industry thought leader.

Fortune for iPad

It's becoming a nice habit, after putting the girls to bed, to search through the Apple App Store to find interesting content to download. Last night, I had a chance of reading through one of the editions of Fortune Magazine for iPad. I really enjoyed it. Clean graphic design with fun-to-read business stories and interactive articles like one on FM Global which was great. As a marketing guy, it was interesting to see how advertisers are jumping on board using video resources (like an ad from IBM called 'Conversations on a smarter planet'). I can easily see Brazilian business publications borrowing a page from this initiative as they figure out how to play in this fascinating space.

Worth checking it out.

No TV at home.... time for the iPad

It's been over a month since we've been living without a TV at home (I'd rather not mention what happened....) and it's interesting to see how much the whole Family has been reading much more than before. The girls and I have been spending a few hours after dinner downloading and reading books on the iPad. We just love it. Last night, after they went to sleep, I continued on the iPad but this time reading through the Cool Hunting app which is absolutely essential for anyone working on innovation. It's a great way to read a bit about what's going on in other markets without having to travel at all.

I can't get over how e-books will transform the publishing business in a big way and certainly engage a new generation of readers. An awesome disruptive revolution in the making.

iPad creates a whole new reading experience

Reading to my daughters has always been part of our family evening go-to-bed ritual. Now that our daugthers are getting older, it's fascinating to see how they are enjoying a completely new reading experience with our iPad.

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As I help them download new books, it's interesting to see how some publishing houses and media groups are rapidly understanding that creating books takes on a whole new meaning. Stories and illustrations can move, morph, transform and become totally interactive.

An entirely new experience that will certainly influence a new generation of readers. This is an example of what books are becoming....