September 1, 2015

A cup of latte and brand purpose

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I'm on my way to London this morning, preparing a Brand Purpose workshop.  When you're thinking of something, it seems like you end...
August 14, 2015

Personalized sandals on the Island of Capri

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We just got back from a wonderful week on the Amalfi Coast in Italy.  During the day we spent on the beautiful Capri Island, my wife and ou...

Fun interactive packaging

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Having worked with packaging innivation before, it's great to see a simple fun packaging concept that promoted interactivity.  'She...
August 2, 2015

Give Back Pack

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Our daughters need backpacks for back-to-school, so my wife found out about STATE BAGS - a really cool company with an inspiring story of s...
July 26, 2015

A more human side of mobile payments

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This is BBVA Chile's campaign launching BBVA Wallet .  The story starts with the typical situation of a guy showing a friend his new mo...
July 4, 2015

Curbside pickup

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Walking through Washington DC last week I saw this sign at a restaurant. It made me think that there's a huge opportunity for services ...
June 5, 2015

No mobile phones please

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I went out to dinner with new friends from a design studio at a restaurant in Madrid.  At each of the tables there was this simple box with...
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May 18, 2015

BBVA Spain's new campaign promoting loans

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May 17, 2015

Cool copy on a cup of coffee

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Copywriting has the power of bringing concepts to life. Not easy at all. I've always enjoyed packaging, at many times, it's the m...
May 7, 2015

Building something special in Catalonia

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Thiis is BBVA's campaign to communicate the integration of CatalunyaCaixa.  The campaign, produced in Catalan with Spanish subtitles, c...
April 16, 2015

Breakthrough launch from Amazon

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Having spent so many years in consumer marketing, I loved seeing how Aamazin is exploring innovative ways to rethink the shopper experience...

BBVA Investing in UX and Design

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BBVA acquires San Francisco-based user experience and design firm Spring Studio as we move forward with our objective of becoming the Worl...
April 1, 2015

Iberia Airlines' new campaign

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Here in Madrid, I enjoying consulting with Carolina Issler - CMO for Iberia Airlines - when I want to discuss anything related to the world...
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March 20, 2015

It's here! The New BBVA Compass NBA American Express Card

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Last Sunday, we very excited with the launch of the BBVA Compass NBA Amex Card - the very first credit card for NBA Fans.  https://www.bbva...
February 17, 2015

2015 NBA All-Star Weekend

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This weekend, I was in New York for the  2015 NBA All-Star Weekend  - three days celebrating the World's very best basketball.   BBVA i...
February 10, 2015

An email from yourself 30 years from now?

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Have you ever received an email from yourself 30 years from now? Well, BBVA Spain's Marketing Team sent these emails to our customers...
February 1, 2015

The Art of Scent in Madrid

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Last night, my wife and I went to see the exhibit "The Art of Scent 1889-2013" at Madrid's Circulo de Bellas Artes - the ori...
January 30, 2015

Useful tips on social media

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I just finished reading  "The Art of Social Media" by Guy Kawasaki and Peg Fitzpatrick.  The ebook version is full of many useful...
January 22, 2015

Showrooming

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During the weekly digital marketing capability program we have here at the office, there was a fascinating session on different online/offl...
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January 6, 2015

Journeys for the mind and soul

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The more I travel, the more I'm interested in learning experiences.  So, I enjoyed reading about The New York Times Journeys - an oppo...
January 5, 2015

DIY experience for teens in NYC

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Travelling with teenage daughters requires being imaginative and coming up with experiences beyond traditional tourist attractions.  So, th...
December 27, 2014

A Photo that says lot about how mobile is shaping the world we live in

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The 2 014 National Geographic Photography Winner is a stunningly beautiful representation of one of the many ways that mobile technology ...
December 26, 2014

NBA's powerful social media influencing Pop Culture

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As an NBA Sponsor, I'm continuously amazed of how well the NBA works social media.  No matter where you look, what you read, there'...
December 18, 2014

Exploring the Cooper-Hewitt Design Museum in NY

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Today, I took my Family to visit the newly renovated Cooper-Hewitt Smithsonian Design Museum in New York (2 E 91st Street / +1 212 8488400...
December 14, 2014

GPS vs. WAZE

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I've always believed thay my car's GPS was my best way for me to get from point A to B.  However, this evening I had to take my 15-...
December 13, 2014

IKEA's beautiful campaign reminding us what is truly important during the Holiday Season

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For those concerned about the excessive consumerism that we all see around us during the Holiday Season,  IKEA's new advertising campai...
December 9, 2014

Cooking is cool!

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My wife has enrolled at  Le Cordon Bleu's Madrid Culinary Institute , starting next January. I'm thrilled that she'll be combin...
November 28, 2014

Repositioning peanut brittle

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My wife was in the kitchen the other day preparing peanut brittle for a school function.  She asked me to try It out.  I don't like pea...
November 24, 2014

Innovation harnessing the energy of soccer players

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In one of Rio de Janeiro's favelas, called Morro da Mineira, Shell is lighting up the community's soccer field by using both solar ...
October 27, 2014

The Blindfold - Kevin Durant & James Harden featured in our new BBVA Digital Campaign

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After a month working hard, it's finally out: our new BBVA Digital Campaign "The Blindfold" celebrating our renewed NBA par...