Free Starbucks coffee on election day

I thought the Starbucks initiative giving out a free 12oz coffee to those who vote, brilliant. The TV spot first aired during Saturday Night Live and poses some questions like: 

"What if we all cared enough to vote? Not just 54% of us, but 100% of us? Come into Starbucks on Nov. 4, tell us you voted, and we'll proudly give you a tall cup of brewed coffee on us." 

I also love the tagline: "You & Starbucks. It's bigger than coffee" which gives the brand a renewed sense of purpose. The campaign, which feels more like a movement, marks Starbuck's first entry into national TV advertising.

A little gesture that celebrates this historic moment.