Land Rover's advertising campaign within The Daily Ipad application is one of the best things I've seen in this new space. This is a brand that is leading the way in this new brave iPad world when it comes to creating messages that are cool, engaging and entertaining. I love it.
February 26, 2011
I love cities that invite people to walk and explore. New York, London, Paris, Barcelona, Hong Kong, Shanghai, Buenos Aires. Unfortunately, my São Paulo doesn't quite make the list. The beauty about these cities is that by walking you feel the city vibe and get the pulse of what's happening on the streets.
From a trade perspective, cities with large pedestrian areas tend to be a wonderful playground for marketing people. I was in Buenos Aires a few weeks ago and it's probably one of the best place in terms of kiosks. Kiosks are the perfect stop to get a candy bar, refresh, get a copy of Clarín one of best coverages of soccer, buy credits for a mobile phone or go online. It's pretty much a one-stop shop for urban essentials. No place in the world, are kiosks so well developed like in Buenos Aires. Next time, you're in town, check them out.