Jeanette Palmer and I worked on a few packaging graphic projects for 7UP and H2OH! a few years ago when she was with Raison Pure New York. She now lives in Providence, Rhode Island and works for a local agency called NAIL. She sent me a link with an amazing cultural movement called Nothing her agency has created for the Rhode Island Community Food Bank.
A beautiful example of how the power of creative can work for a greater cause. This is the type of campaign that would work very well in developing countries, like here in Brazil.
This is our TV campaign for NatuChips - a line of all-natural chips made from Brazilian roots: Mandioquinha (arracacha in English) and Inhame (taro).
The copy reinforces naturalness and freshness with a touch of humor. It actually takes between 12-36 hours from the moment these roots are harvested and are produced at our plant in Sete Lagoas (state of Minas Gerais).
NatuChips also follows a global trend towards clean labels. In our case, just three ingredients: roots, palm oil and salt.
The third 30"TV spot of Brazil's new Doritos campaign "Wanna Share Something with Friends, Share a Doritos" beutifully created by AlmapBBDO. This spot, which is take on the famous truth or dare game, is by far my favorite of the three spots. I love the suspense, the production details... and the fact the story is told backwards. It started to air this weekend.