December 28, 2009
December 15, 2009
My good friend Flavio Maria just sent me a link to a fun article from Fast Company on how Iraqi Architect Zaha Hadid's love for snacks may be inspiring her fantastic work.
As a fanatic potato chip marketer, I loved the article, which is also a great reminder how inspiration for great design can come from anywhere.
"The sandwich came with potato chips, and Hadid examined one, turning it in her fingers, which were long and tapered and ended in bright-red nails, before putting it into her mouth. The twisty geometry of an ordinary potato chip, to say nothing of the curves in modern cars and phones, is a reminder of how few buildings look as if they belonged in the digital world. Hadid is devoted to helping architecture catch up."
December 13, 2009
December 6, 2009
November 27, 2009
In a marketplace of constant change, it's clear to me that ad agencies have a huge opportunity to re-think and re-invent their business models. One thing is for sure, making inroads in the entrepreneurial world will certainly provide agencies with a better understanding of what clients go through on the operating side. New times require new thinking.
Click below to read article...
November 23, 2009
One of the highlights is a great array of teas offered at Ping Pong. In fact, in a country where coffee has cult status, it's amazing to see how teas are becoming the thing. I guess it all started with Carla Sauressig's Loja do Chá carrying over 250 types of tea - a franchisee of Germany's Tee Gschwendner - with two stores in São Paulo and one in Brasília. Now, some of the food emporiums have sections dedicated to teas from around the world.
Ping Pong, which is also serving the famous flowering teas, will certainly cater to a growing tribe of tea-lovers in a city dominated by café culture.
November 20, 2009
This is a wonderful innovation that makes you wonder what other opportunties exist in our own categories of combining different ideas to create an entirely new consumer experience...
November 18, 2009
Buffer it up and enjoy 4' 17" of powerful storytelling and a wonderful reminder that life is but a collection of moments.
How can we make these moments become more meaningful for ourselves and for those we love?
November 8, 2009
Orby is a product that is being developed by Telefonica to become the ultimate home digital smartphone. The idea is to turbocharging the home phone with a hi-speed connection, the convenience of touch screen and cool design. The concept comes with unique features like the ability for the user to choose his phone number online. The phone screen can be used to access YouTube, online radios, use as a slideshow for family photos or to check your stock portfolio.
Launch is expected to happen later this month. Perfect time for me to update our old home phones. Can't wait to try it out.
November 1, 2009
October 26, 2009
There was a great interview with Tim Brown - president of IDEO - where he talks about the importance of asking the right questions. In a world where people expect us to have answers, I enjoyed readng about his view on questions.
Here's the interview.
October 23, 2009
PepsiCo - Creating a Tomorrow Better Than Today
We've now moved into phase two which celebrates the people who make PepsiCo great. In one print ad we talk about our people, in another ad we celebrate the farmers who cultivate the potatoes, corn and wheat used in our snacks, and in the third execution we celebrate the partnership PepsiCo Beverages has with AmBev.
The campaign can be see in Brazil's most top-selling magazines such as Veja, Exame, IstoÉ, Revista Caras and Claudia.
October 22, 2009
As marketers, how can we add a little more fun in the way we sell... engaging consumers in a whole new way?
For those of us who live recycling... this is a killer idea.
October 5, 2009
September 29, 2009
For those who want a tip on an absolutely stunning place to go for vacations: Txai Resort. Thousands of coconut trees, miles of pristine beaches, hiking trails through lush tropical vegetation hydrating ourselves with coconut water, and a spa at the end of a long day with a view you'll never forget.
What makes the resort even more special, is that they were awarded Sustainbale Resort 2009 by Brazil's best tourism publication 4 Rodas. Food is made with organic vegetables and fruits which they cultivate on the property and they support local organic argriculture. Excess production is sold at an organic farmer's market which they helped organize in Itacaré. The resort sells handicrafts from local vendors and they also run a number of socially-responsible programs focused on developing local communities. A cool example of their concern for the local community is the support the resort gave in starting up Bahia's first public Waldorf shool (providing building materials) located a few miles down the road. Our daughters loved the news that Txai also has their own sea turtle conservation program called 'Txaitaruga' (which is one more reason for us to go back since we're not in nesting season yet).
This is a video on how Txai is building a sustainable model...
This is a great reminder that Brazil has a tremendous opportunity to leverage its enormous tourism potential through an environmentally-friendly model similar to what happens in Costa Rica. We can't wait to go back.
These are a few photos I took...
It's fascinating to see how cooking, especially gourmet cooking, is becoming big in Brazil. From specialized magazines to radio programs to TV shows and gourmet festivals throughout the country. Maybe one day we will have our own version of the Food Network. Who knows.
Here's one example, 'Acarajé Coqueiro', from the wonderful cuisine from Bahia. You can find all videos at http://www.coqueiro.com.br.
September 24, 2009
September 17, 2009
September 9, 2009
Within our PepsiCo Brazil portfolio we market a line of canned sardine and tuna products under the Coqueiro trademark. So, we're very happy to see this institutional effort.
September 8, 2009
Since 2001, the only Doritos flavor sold in Brazil has been nacho cheese (in the famous red bag) and earlier this year we launched Sweet Chili as a limited edition (in a striking silver bag). Answering the call from hundreds of Brazilian fans who have posted that they want the return of Doritos Original, in the following days we're bringing back the classic tortilla chip that comes with just the great taste of yellow corn in its famous yellow bag. And to go in true retro style, we even decided to use the old classic Doritos logo from the 90's.
One of the fun things about social networking is that marketers can quickly identify and respond to consumer requests. We had tons of fun last year producing a 5kg bag for die-hard Doritos fans and now we have a chance of bringing back a classic from the past.
Tomorrow's global release of "The Beatles: Rock Band" videgame for PlayStation3, Wii and XBox360 is a fantastic step forward in the mash-up between music experience, videogaming, documentary... revolutionizing the concept of home entertainment. This much anticipated release is a dream come true for music fans and gamers from around the world.
For those who don't have the game on their buy list, it's worth watching the Gametrailers review below.
August 27, 2009
August 26, 2009
Click here to read the news on the Wall Street Journal Speakeasy blog.
August 21, 2009
August 20, 2009
August 15, 2009
August 14, 2009
August 5, 2009
August 2, 2009
August 1, 2009
Take a look at what Mountain Dew did last month....
It seems like the days of "we only have vanilla, chocolate or strawberry" are over. It was about time.
July 19, 2009
July 16, 2009