Last week we invited Erik Galardi - Unilever Brazil's Marketing Director Haircare - to talk to our internal team on how he is carrying out a major brand transformation for Seda. The presentation was absolutely awesome, one of the best marketing stories I heard recently. Seda is Brazil`s leading shampoo but has been losing relevance to smaller high-end brands which led to the Seda Co-Creation Project. They partnered with seven hair specialists from around the world to develop a new generation of products. Another great case of collaboration, packaging design, content generation and experiential marketing.