Ad agencies developing their own product concepts

Flying back from Buenos Aires this week I read an interesting article in Time Magazine (Nov.30, 2009) called "Marketing - Having It Both Ways" by Thomas K. Grose on how ad agencies are developing and testing their own product concepts. I wonder if this is a trend that will hit the Brazilian market anytime soon.

In a marketplace of constant change, it's clear to me that ad agencies have a huge opportunity to re-think and re-invent their business models. One thing is for sure, making inroads in the entrepreneurial world will certainly provide agencies with a better understanding of what clients go through on the operating side. New times require new thinking.

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