December 27, 2008
December 25, 2008
Now that we live in busy São Paulo, I'm getting into a more urban mode and my interest has shifted to contemporary architecture. I'm enjoying the aesthics of straight lines, the lofty feel of open spaces, and the generous use of glass that serves as an invitation to bring the outdoors in. Since we moved here, I have been attracted to Isay Weinfeld's work which can be seen in our favorite bookstore here called Livraria da Vila and in a charming local restaurant called Forneria San Paolo. The book focuses on the Architect's residential work. I was particularly happy to see that, although the houses he designs tend to be large, the book shows a specific project called Casa Cinza__ a smaller house but with the same dramatic sense of space and beautiful natural light found in his larger projects. Good news since we could never afford a large lot in the neighborhood we want.
If the perfect holiday gift is supposed to generate inspiration for the new year that is about to begin, I think my wife couldn't have chosed a more appropriate present.
December 20, 2008
December 13, 2008
December 12, 2008
To celebrate Quaker's rich heritage in this country, we're launching comemorative cans with the a vintage look on the backpanel....
Our brand activation agency, the Future Group, has done a great job creating a fun studio experience. Through a touchscreen monitor, teens can choose among different virtual backgrounds and also select props (like hats, sunglasses...) to get into the spirit before recording.
This summer activation is part of the brand's communication platform "Make noise, eat ruffles". For the Ruffles, 'noise' has both a product and an emotional association. Noise linked to the chip's hard bite and noise that comes from teens making their voices heard.
December 7, 2008
December 4, 2008
What a great product concept and what a smart name. It's one of those simple ideas that I wish I had early in my career when I worked in the oral care category.
Another cool idea in the toothbrush world is the Volight® Toothbrush Sanitzer - a system that eliminates bacteria that thrive in the warm, moist environment of bathrooms. The sanitizer, beautifully dsigned by Philippe Stark, uses technology common in hospitals: a germicidal UV bulb to kill germs. A blue glow lets you know the sanitizer is working.
Interesting to see how both innovations use light in a smart way.