February 22, 2013

A bit of Nitrogen to shake up the Ice Cream Category

No matter what product category you work in, there always seems to be a new concept that reminds us that nothing is set in stone.  There's always room for new ideas, even in very well established category.  Last weekend, I was in Miami.  Some friends of mine who know how much I like innovation took me to Chill N - a small ice-cream shop that uses liquid nitrogen. 

The place is an interesting mixture of science fair with ice-cream R&D lab. Each batch is made to order, providing a nice sense of theater as nitrogen is pumped into KitchenAid mixers right in front of you.  The end result is the freshest ice cream I've ever had, something you would expect to taste straight out of an industrial facility.  

Fascinating consumer experience and proof that powerful ideas can shake up any category,
no matter how developed it might be.

February 6, 2013

Challenger brands to watch in 2013

Helen Redstone, from Eat Big Fish, lists 20 challenger brands to watch in 2013.
There's always something to learn from marketers who are shaking up their categories in different ways.

WSJ on Brazil's social media boom

Great WSJ article about how Brazil's social media boom is connected with how social we are as a culture.