Ricardo on Innovation: How Oreo took advantage of yesterday's Super Bowl blackout

February 4, 2013

This was one of the best stories from yesterday's Super Bowl...

One of the best examples I've seen of the use of twitter.

http://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast

Innovations I have worked on over the years...

1989 (Brazil):
Colgate Dental Floss Transparent Case
Consumers known when to repurchase
(Colgate-Palmolive Chairman's Award)

Colgate Tartar-Control
Brazil's first Laminate Tube

1990/1 (Brazil):

Johnson's Jr. Dental Cream
For children developing permanent teeth
Clinical studies Univ. Sao Paulo

J&J Fluordente Tutti-frutti Mouthwash

1992/3 (Brazil):
First banking application on a pager
Co-development with Unibanco
('Unibanco 30 Horas Pocket')

2003-6 (Global)
7UP Ice - "Shockingly refreshing!"
Cooling agent with a hint of mint
Limited edition Russia, Malaysia, Portugal,
Egypt, Norway, Romania...

7UP Free
Free of sugar, color and caffeine

Repositioning in Europe and Argentina

7UP 'Curvy' Proprietary bottle +
7-bottle 'Refreshing' graphic collection
Driving brand growth in China and India

7UP Bite - "Hair-raisingly refreshing"
Less sweet, slightly sour
Limited edition India, China, Vietnam,
Russia, Ireland, Venezuela, Guatemala...

H2OH! - Lightly-carbonated flavored water with a hint of 7up... an innovation that is creating a new category in markets like:
Malaysia, Vietnam, Portugal, Colombia
Mexico, Central America, Ecuador, Uruguay, Argentina, Brazil...

2007/08 (Brazil):
Sabores da Terra
Brazil's first Yucca & Taro Chips

Ruffles Palito
French-fries-style snack

Ruffles Toast
Extending brand into cracker aisle

Sensacoes Ao Forno
Brazil's first baked potato chip

2009 (Brazil):
Quaker de Bolso
Oatmeal cookies, granola shots and mini multi-grain cookies that allow consumers to take the goodness of oats anywhere

Doritos Sweet Chili

A spicy new flavor for Brazil' favorite tortilla chip using packaging with augmented reality technology

2014 (Spain):
BBVA Wallet
App that allows you to pay with your smartphone in merchants with contactless terminals, as well as, manages card activity and allows users to split their payment in installments with just one click.

February 4, 2013

How Oreo took advantage of yesterday's Super Bowl blackout

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