August 14, 2015

Personalized sandals on the Island of Capri

We just got back from a wonderful week on the Amalfi Coast in Italy.  During the day we spent on the beautiful Capri Island, my wife and our daughter had a very unique retail experience.  The island is famous for handmade sandals.  They were invited to try on one of the many different samples in the shop, they choose a few accessories and while we went for lunch, an on-site artisan worked on finishing the sandal.  In a world of mass consumption, it's good to see a personalized touch in the shopping experience that celebrates local craft.

Fun interactive packaging

Having worked with packaging innivation before, it's great to see a simple fun packaging concept that promoted interactivity.  'She loves me, she loves me not... you'll know with the last pill.'

August 2, 2015

Give Back Pack

Our daughters need backpacks for back-to-school, so my wife found out about STATE BAGS - a really cool company with an inspiring story of social responsibility.  Their concept "Give Back Pack" is that for every backpack that is sold, they hand-deliver another one for a child in need, filled with a few supplies they need to succeed in school.

How cool is that - fashion meets philantropy?

So, after reading about Founders Scot & Jacq's story and watching a few of their bagdrop videos this morning, our 13-yr-old ordered two backpacks one for her and one for her sister to be shipped to Madrid where we live.  It's wonderful to see this generation with more options than ever to choose businesses that are committed to a good cause.