December 27, 2008
December 25, 2008
Now that we live in busy São Paulo, I'm getting into a more urban mode and my interest has shifted to contemporary architecture. I'm enjoying the aesthics of straight lines, the lofty feel of open spaces, and the generous use of glass that serves as an invitation to bring the outdoors in. Since we moved here, I have been attracted to Isay Weinfeld's work which can be seen in our favorite bookstore here called Livraria da Vila and in a charming local restaurant called Forneria San Paolo. The book focuses on the Architect's residential work. I was particularly happy to see that, although the houses he designs tend to be large, the book shows a specific project called Casa Cinza__ a smaller house but with the same dramatic sense of space and beautiful natural light found in his larger projects. Good news since we could never afford a large lot in the neighborhood we want.
If the perfect holiday gift is supposed to generate inspiration for the new year that is about to begin, I think my wife couldn't have chosed a more appropriate present.
December 20, 2008
December 13, 2008
December 12, 2008
To celebrate Quaker's rich heritage in this country, we're launching comemorative cans with the a vintage look on the backpanel....
Our brand activation agency, the Future Group, has done a great job creating a fun studio experience. Through a touchscreen monitor, teens can choose among different virtual backgrounds and also select props (like hats, sunglasses...) to get into the spirit before recording.
This summer activation is part of the brand's communication platform "Make noise, eat ruffles". For the Ruffles, 'noise' has both a product and an emotional association. Noise linked to the chip's hard bite and noise that comes from teens making their voices heard.
December 7, 2008
December 4, 2008
What a great product concept and what a smart name. It's one of those simple ideas that I wish I had early in my career when I worked in the oral care category.
Another cool idea in the toothbrush world is the Volight® Toothbrush Sanitzer - a system that eliminates bacteria that thrive in the warm, moist environment of bathrooms. The sanitizer, beautifully dsigned by Philippe Stark, uses technology common in hospitals: a germicidal UV bulb to kill germs. A blue glow lets you know the sanitizer is working.
Interesting to see how both innovations use light in a smart way.
November 30, 2008
For someone like me living in a metropolis like Sao Paulo with tough traffic and limited parking space, these are the type of vehicles that make a lot of sense.
November 25, 2008
November 24, 2008
Click here to read the article at economist.com
November 23, 2008
November 22, 2008
It's interesting to see how touch screen technology is showing up everywhere from check-in kiosks at airports to self-checkouts in supermarkets to digital photo processing at your local drugstore.
HP's new TouchSmart computer will certainly open a wide range of new applications. I'm guessing one of them will be providing elementary school kids with a more interactive and fun learning experience.
November 21, 2008
Here's the 'Open Science' TV campaign posted on Du Pont's corporate website...
November 16, 2008
November 15, 2008
November 12, 2008
November 9, 2008
He talks about how certain behaviors we have learned as kids (exploration, building, role play) can be powerful tools in the process of creative thinking.
November 8, 2008
November 4, 2008
At the end of the day, what I personally enjoy at these types of events are real-life examples of how companies are finding new ways to interact, come out with innovative products and connect with people in ways that are remarkable. Bob Greenberg from R/GA took us through the interesting case study of how his interactive agency has helped create Nokia ViNe, a location-based content sharing service. A service where people can share routes, pictures, sounds and videos. Sounds like an exciting idea to record our traveling experiences and get tips on trips other people have made.
Read article on the Nokia ViNe initiative at MediaWeek.
November 2, 2008
October 28, 2008
This past week dozens of giant bags were sent to members of the community as you can see in this first video.
The growth of social networks is fascinating and the challenge for marketers is how to leverage this universe in a non-intrusive way.
The team decided to have a little more fun and ended up producing a 3m bag with over 132kg of Doritos - obviously the largest in the world. The massive bag was presented at one of the coolest teen events, it went for a ride all over town in the back of pick-up truck and it was hauled up a five-story building. The buzz from both initiatives has been amazing.
This is the video of the giant Doritos...