March 31, 2010
March 30, 2010
March 19, 2010
March 16, 2010
Consumer research showed that one of the main complaints from shoppers when buying tuna & sardines is the difficulty in identifying the right option among solid, grated, in olive oil, different flavors, light... which led us to create a very simple easy-to-read color-coded area where the product variant is written in bold font to stand out on shelf.
For our Quaker On-the-Go line, we teamed up with São Paulo's Metro Newspaper and used their army of distributors at traffic lights to give morning commuters a sample of Quaker oatmeal cookies and mini squares.
March 6, 2010
March 2, 2010
There has been a growing interest among Brazilians consumers for products that celebrate local food staples. The growth of açai, coconut water or guaraná-enhanced energy drinks are examples of how Brazilian are re-discovering local tastes... from fruits to roots.
NatuChips is a great way for Brazilians to try something completely different in terms of snacking... different, but very close to their food culture. NatuChips comes in two great-tasting options: Inhame chips (known in English as taro) and Mandioquinha chips (known as arrancacha). We're very excited with this launch.
Try them out and drop me a line with your thoughts.