Packaging redesign for Brazil's favorite tuna brand

Packaging innovation for Coqueiro - Brazil's most traditional tuna brand with over 75 years of history. Hitting stores all over Brazil this week, our new Coqueiro Tuna cans are moving from traditional paper labels (wrapped around the can) to easy-open full litographed cans more than doubling the area for product information and branding.

Consumer research showed that one of the main complaints from shoppers when buying tuna & sardines is the difficulty in identifying the right option among solid, grated, in olive oil, different flavors, light... which led us to create a very simple easy-to-read color-coded area where the product variant is written in bold font to stand out on shelf.