June 5, 2015

No mobile phones please

I went out to dinner with new friends from a design studio at a restaurant in Madrid.  At each of the tables there was this simple box with the questions:  "Wouldn't you rather just enjoy your company? Here is where you can store your mobile phone".  I love when brands find ways to stir a conversation, position themselves as an advocate for something, based on a very real insight. Many times, good ideas don't require a big budget.