I went out to dinner with new friends from a design studio at a restaurant in Madrid. At each of the tables there was this simple box with the questions: "Wouldn't you rather just enjoy your company? Here
is where you can store your mobile phone". I love when brands find ways to stir a conversation, position themselves as an advocate for something, based on a very real insight.
Many times, good ideas don't require a big budget.
1 comment:
That is a great idea! I've noticed more and more restaurants are somehow jamming mobile phone signals. I don't know how they do it but I often cannot get a cell signal while dining out. But who cares, it makes for better conversation!
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