This week, we finally announced the renewal of our title sponsorship of la LigaBBVA - the first division Spanish league - for the 2013/14 Season. These past weeks, my team and I spent a lot of time working on the details of this sponsorship so it certainly feels great that we have finally announced it and we can now move into finalizing the activation plans.
Here´s the video that was used in this week´s press conference. It shows why, for many soccer fans from around the World, this is the best league. The numbers tell the story.