February 17, 2015

2015 NBA All-Star Weekend

This weekend, I was in New York for the 2015 NBA All-Star Weekend - three days celebrating the World's very best basketball.  BBVA is the Official Bank of the NBA, so we had a number of activities scheduled with clients from around the World.

Personally, this was a very special NBA All-Star Weekend because we announced the soft launch of a digital product we've been working on for the past year and we're very excited about:  the BBVA Compass NBA American Express Card.

Passionate NBA Fans from around the country will be able to order online their NBA Amex Card, choosing among the 30 different NBA Teams... coming soon!

Here's the teaser campaign we're showcased at the NBA All-Star Weekend.

February 10, 2015

An email from yourself 30 years from now?

Have you ever received an email from yourself 30 years from now?

Well, BBVA Spain's Marketing Team sent these emails to our customers who currently have a BBVA Pension Plan.  Each email was customized with the person's name, age and how much they have been contributing annually.  The idea was to make them imagine, for just a few seconds, how life would be thirty years from now and how it could be better if he/she made larger contributions to their plan.  The response rate has been amazing generating 80% more contributions among those who received the email versus those who haven't.



February 1, 2015

The Art of Scent in Madrid

Last night, my wife and I went to see the exhibit "The Art of Scent 1889-2013" at Madrid's Circulo de Bellas Artes - the original exhibit was first shown in 2012 at New York's MAD - The Museum of Arts and Design.  The exhibit showcases twelve scent creations, curated by Chandler Bur, including classics like Jicky by Aimé Gerlain in 1889 or Chanel No. 5 by Ernest Beaux created in 1921.

The instalation combines information on the inspiration, cultural context, innovations and techniques used to create the scents, as well as, an olfactory experience.  There were also two videos, one describing the creative process behind Dior's J'Adore and the second was this video with the fascinating brand story of Chanel No.5, one of marketing's best examples of story telling and a true testament that a great brand can stand the test of time.