February 17, 2015

2015 NBA All-Star Weekend

This weekend, I was in New York for the 2015 NBA All-Star Weekend - three days celebrating the World's very best basketball.  BBVA is the Official Bank of the NBA, so we had a number of activities scheduled with clients from around the World.

Personally, this was a very special NBA All-Star Weekend because we announced the soft launch of a digital product we've been working on for the past year and we're very excited about:  the BBVA Compass NBA American Express Card.

Passionate NBA Fans from around the country will be able to order online their NBA Amex Card, choosing among the 30 different NBA Teams... coming soon!

Here's the teaser campaign we're showcased at the NBA All-Star Weekend.

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