February 1, 2015

The Art of Scent in Madrid

Last night, my wife and I went to see the exhibit "The Art of Scent 1889-2013" at Madrid's Circulo de Bellas Artes - the original exhibit was first shown in 2012 at New York's MAD - The Museum of Arts and Design.  The exhibit showcases twelve scent creations, curated by Chandler Bur, including classics like Jicky by Aimé Gerlain in 1889 or Chanel No. 5 by Ernest Beaux created in 1921.

The instalation combines information on the inspiration, cultural context, innovations and techniques used to create the scents, as well as, an olfactory experience.  There were also two videos, one describing the creative process behind Dior's J'Adore and the second was this video with the fascinating brand story of Chanel No.5, one of marketing's best examples of story telling and a true testament that a great brand can stand the test of time.

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