February 10, 2015

An email from yourself 30 years from now?

Have you ever received an email from yourself 30 years from now?

Well, BBVA Spain's Marketing Team sent these emails to our customers who currently have a BBVA Pension Plan.  Each email was customized with the person's name, age and how much they have been contributing annually.  The idea was to make them imagine, for just a few seconds, how life would be thirty years from now and how it could be better if he/she made larger contributions to their plan.  The response rate has been amazing generating 80% more contributions among those who received the email versus those who haven't.



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