Have you ever received an email from yourself 30 years from now?
Well, BBVA Spain's Marketing Team sent these emails to our customers who currently have a BBVA Pension Plan. Each email was customized with the person's name, age and how much they have been contributing annually. The idea was to make them imagine, for just a few seconds, how life would be thirty years from now and how it could be better if he/she made larger contributions to their plan. The response rate has been amazing generating 80% more contributions among those who received the email versus those who haven't.
http://www.bbva.es/estaticos/micros/planes-personalizados/?id=214/19282/5f9c4ab08cac7457e9111a30e4664920
http://www.bbva.es/estaticos/micros/planes-personalizados/?id=214/19282/4ec9599fc203d176a301536c2e091a19
Well, BBVA Spain's Marketing Team sent these emails to our customers who currently have a BBVA Pension Plan. Each email was customized with the person's name, age and how much they have been contributing annually. The idea was to make them imagine, for just a few seconds, how life would be thirty years from now and how it could be better if he/she made larger contributions to their plan. The response rate has been amazing generating 80% more contributions among those who received the email versus those who haven't.
http://www.bbva.es/estaticos/micros/planes-personalizados/?id=214/19282/5f9c4ab08cac7457e9111a30e4664920
http://www.bbva.es/estaticos/micros/planes-personalizados/?id=214/19282/4ec9599fc203d176a301536c2e091a19
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