April 28, 2012

At the Cadbury Chocolate Plant in Bournville... a place of dreams

Just back from a wonderful trip to Bournville in the Uk where we had an innovation meeting inside the Cadbury Chocolate Plant.....  amazing!  It's the type of factory that any marketer would love to visit.  It's not an ordinary factory, it's the birthplace of one of the World's iconic brands... a place with so much chocolate history, so much soul... a true village dedicated to the love of chocolate.

Here's the new campaign for the Cadbury Dairy Milk Bubbly... a softly aerated chocolate delight.  This execution is part of the 'Cadbury Joyville' campaign, which captures so well the feeling of magical chocolatey feeling I had this week.


April 12, 2012

See What Unfolds

Check out the new Trident TV campaign that was launched this week in the U.S. Market. I love the theme 'see what unfolds', which is a simple 3-word way of expressing how I've been feeling lately.

In a world with so many things going on, so much content, so many connections, so many demands... it feels liberating to just see what unfolds.