May 26, 2014

Welcome to Knowledge Banking

Banking is going through fascinating change, the type of disruption that has impacted so many other categories.  This video was produced as a glimpse into the near future of the type of bank we're building here at BBVA, one that is more flexible to adapt to the transformation that is taking place with the advances in big data, smartphone penetration, simple product design and a combination of technologies that empower people to bank anytime, anywhere.

We're calling it Knowledge Banking.

How much has your banking experience evolved over time?

May 21, 2014

"Madrid We Are the Champions"

Being involved in sports marketing here at BBVA with the title sponsorship of LigaBBVA and NBA, I'm always looking at what other brands are doing in terms of sports marketing.  As Europeans get ready for next Saturday's UEFA Champion's League Final, I loved this Heineken billboard that appeared all over Madrid this week.  Since the city hosts the two finalists:  Real Madrid and Atlético de Madrid, the excitement here is amazing, almost religious.  Fantastic copy:  "What happens in Lisbon, stays in Madrid.  Madrid We Are the Champions."

In the world of marketing, few things generate more excitement than brands that do sports marketing well.

May 19, 2014

Ibiza, Phoenicians and the Balearic Salt Production

After a year travelling around beautiful Spain, I fell in love with the Balearic Islands.  In our last visit to Ibiza, two weeks ago, we drove past the Sal de Ibiza salt evaporation ponds located in the southern part of the island.  Beautiful scenery, which I later found out has an amazing history.

When I travel, I like to discover local brands as much as I do local flavors.  So, I did some reading about the origins of the salt industry on the Sal de Ibiza website.  I was amazed to learn that Ibiza was originally colonized by the Phoenicians in the 8th Century BC and the first official reference to Ibiza's sea salt dates back to 540 BC when the Carthaginians conquered the island.  Under the Roman Empire, the saltworks were run from 122 BC until the empire fell in 476 AD.

How many industries can trace their history so far back in time?

It's fascinating to see how Sal de Ibiza has brought innovation and design to such a traditional category:  sea salt with hibiscus, with chili, a line of chips lightly salted with Sal de Ibiza,  and even a chocolate bar a la flor de sal.  I guess once the snacks marketing is still in me.

May 14, 2014

BBVA's Corporate Responsibility Report

In this past year it has been fascinating to see the work that BBVA's Corporate Responsibility team is carrying out, led by an inspiring professional called Antonio Ballabriga.  How do you measure the impact of CR initiatives in society at large?  Here's a section of an infographic that they put together to tell their story.

May 13, 2014

Refreshing concept to sell architectual services

One of the good things about living an urban life in a pedestrian city is that you're more connected to the city dynamics.  Sorry suburbia, but I love checking out what's new in the neighborhood retail scene, stopping at a sidewalk café or buying the newspaper at the kiosk on my way to the office.  Life on the streets versus behind a wheel.  While walking yesterday, I saw this storefront that caught my attention.  It looked like it could have been a bagel shop but it's actually an office offering architectual and renovation services.

Simple name:  The Architect.  Simple concept:  Low cost architecture.

As my wife I discuss a real estate investment we're interested in, I'll certainly drop by to get to know these guys.  The way they promote their services feels refreshing.

May 12, 2014

New BBVA Spain Campaign airing tonight

Here are two BBVA spots that will be airing in Spain starting tonight.  The campaign, created by DDB Madrid, is called 'Quiero' and it communicates the many advantages of being a BBVA customer.

May 4, 2014

Reading about shades of grey overlooking shades of blue

Holiday in Ibiza.  Yesterday was the perfect day at one of the many amazing calas.  I just read a fantastic article in The Economist called 'A Billion Shades of Grey' about how an aging population in the developed world is changing demographics, the economy, the workforce...  and for marketers that means opportunities for new business models meeting new consumer needs for a cohort with time, disposal income and aspirations to leave a legacy.

Talking to Anuncios - Spanish publication on advertising