December 27, 2014

A Photo that says lot about how mobile is shaping the world we live in

The 2014 National Geographic Photography Winner is a stunningly beautiful representation of one of the many ways that mobile technology is shaping the world we live in.  A transformation that is liberating but also daunting.

Brian Yen's captivating photo "A Node Glows in the Dark", taken inside a Hong Kong train, captures that moment we all know so well:  immersing ourselves into some virtual corner of cyberspace while we get the false feeling that everything around us comes to a stand still.  A situation that is becoming increasingly common.

How can we continue to benefit from this little remote control that transports us to so many places and yet still take the time to be cognizant of the what's happening around us, to interact with those next to us, to engage with the now?

Aristotle said that "The aim of art is to represent not the outward appearance of things but their inner significance."  This photo does exactly that.

December 26, 2014

NBA's powerful social media influencing Pop Culture

As an NBA Sponsor, I'm continuously amazed of how well the NBA works social media.  No matter where you look, what you read, there's NBA buzz everywhere and the conversation is amplified by die-hard fans in so many ways.  Even today, on Christmas Day, The New York Times carried a great article on Melissa Brenner - NBA's Sr. Vice President for Digital Media - on how this is the most tweetable time of the year for the league.  Later in the day, I saw a very funny article on the Bleacher Report suggesting an "NBA Emoji", something that would serve as another incentive for fans to continue to talk about what happens before, during and after the games.

The NBA is a great example of the power of social media as a way to influence Pop Culture, an interesting case study for brands.

December 18, 2014

Exploring the Cooper-Hewitt Design Museum in NY

Today, I took my Family to visit the newly renovated Cooper-Hewitt Smithsonian Design Museum in New York (2 E 91st Street / +1 212 8488400) that reopened its doors last week.

 If you're into marketing, you certainly love design and the fascinating intersection of beauty and functionality. So, on your next trip to Manhattan, it's worth exploring this museum. For my two teenage daughters, they enjoyed playing designer on touchscreen tables developed by Ideum using interactive software by Local Projects. The girls had fun sketching lamps, tables, chairs and wallpaper. Museums are always more interesting when technology can provide a hands-on experience.

For me, museum exploration is always a great way to be inspired by creativity and ideas. I believe we stimulate our intellectual curiosity when we actively seek opportunities to look for connections across different disciplines.

December 14, 2014


I've always believed thay my car's GPS was my best way for me to get from point A to B.  However, this evening I had to take my 15-year-old daugther to one of her friend's house, who lives far away in the suburbs.  The GPS system didn't recognize the address I was keying in since we weren't sure about the exact city district.  In large metro areas with more than one street with the same name, it gets a little tricky.  That's when my daughter said:  ''Don't worry, let's use Waze.''   In less than a minute, she was exchanging messages with friends who had already arrived, who pinned the location and we were getting driving instructions from Waze on her smartphone.  For me, it was another great example of the power of community-based apps.

Waze's positioning sums up what they're about:  'outsmarting traffic, together.'

December 13, 2014

IKEA's beautiful campaign reminding us what is truly important during the Holiday Season

For those concerned about the excessive consumerism that we all see around us during the Holiday Season, IKEA's new advertising campaign in Spain - called 'La Otra Carta / The Other Letter', created by McCann is a wonderful and timely wake-up call.  Even if you may not be fluent in Spanish the message is clear.  Ten families were invited to an 'experiment'.  Kids were asked to write two letters:  one for Santa and one for their parents... the result is emotional, powerful, memorable, a celebration to what is truly important.

Cheers to beautiful creative!

December 9, 2014

Cooking is cool!

My wife has enrolled at Le Cordon Bleu's Madrid Culinary Institute, starting next January. I'm thrilled that she'll be combining years of passion, reading, catering and experimenting with the discipline of formal training.

As a marketing guy, it's fascinating to see how the business of cooking has developed into a powerful element of pop culture.  From the adictive Food Network programming, to Masterchef-style reality shows, to the farm-to-table movement, to the anticipation of the Michelin Guide release, to the food truck festivals, to the evolution of our local farmer markets...  cooking is cool!

This past weekend, my wife and I watched the wonderful film "The Hundred-foot Journey" directed by Lasse Halstörm and based on the best-selling novel by Richard Morais, a beautifully sensitive story about how food has the power of bringing people together.

Worth watching.

November 28, 2014

Repositioning peanut brittle

My wife was in the kitchen the other day preparing peanut brittle for a school function.  She asked me to try It out.  I don't like peanut brittle but in the how-to-be-a-good husband manual there's probably a chapter on providing candid feedback to kitchen experiments.  My immediate reaction: "It tates burnt", I said, worried that my comments would trigger a hell's kitchen moment.  She surprised me by going back to work testing other variations without saying a word.  After finishing a batch she thought was promising, she asked me try it.  I really hate peanut brittle, so this time I politely refused saying I was sure she had gotten this recipe right.

The next day, knowing how much I crave ice cream, she told me she had made pralines that I could use as a topping.  I absolutely love pralines!  Her pralines over a dulce de leche scoop was heaven. Once the bowl was empty, I was a little suspicious, so I asked if she hadn't just broken the peanut brittle into small pieces.  Her answer: "Yes Honey, isn't that what you call marketing?".

November 24, 2014

Innovation harnessing the energy of soccer players

In one of Rio de Janeiro's favelas, called Morro da Mineira, Shell is lighting up the community's soccer field by using both solar panels and kinetic tiles invented by Laurence Kemball-Cook - CEO of Pavegen. The weight of a player's footstep is transformed into energy within the kinetic tiles: innovation harnessing the energy of the beautiful game. I love the concept and it speaks so well about Shell's sustainable energy initiative.

 How cool is that?

October 27, 2014

The Blindfold - Kevin Durant & James Harden featured in our new BBVA Digital Campaign

After a month working hard, it's finally out: our new BBVA Digital Campaign "The Blindfold" celebrating our renewed NBA partnership.

NBA Star James Harden playing blindfolded against three opponents on the rooftop of our Madrid corporate headquarters 28-stories high, guided by NBA MVP Kevin Durant across the globe at a control center in Oklahoma City.   Storytelling at the service of sports marketing.

I hope you enjoy it...

"At BBVA, we're here to make your life easier, by coaching people to reach their financial goasl, anytime, anywhere.  BBVA - Official Bank of the NBA"

October 24, 2014

Reminding Virginia to think about her future

Here at BBVA Spain, we just launched a Campaign called "Acuérdate de tu futuro / Remember your future" based on the insight that it's very hard for people to visually imagine themselves at an older age.  And because you don't build that imagine in your mind, you think it's never coming.  Worse, not everyone actually plans for the day it does.

Our ad agency DDB created this campaign that was produced with real people, non-actors, who went through a make-up session not knowing what was going on.  They were asked about what they wanted to do in the future.  Then, they were filmed seeing their reaction in the mirror.  The result builds a compelling case for people to take a second a thought about their pension plans.

This is one of the executions (in Spanish) from a woman called Virgina.

This is another execution with Sergio's story...

October 13, 2014

LigaBBVA Debit Cards launched in Spain

Here in Spain, we just launded the LigaBBVA  & Liga Adelante Debit Cards with personalized card designs for the 42 professional Spanish fútbol teams.  This is another example of how here at BBVA we're commecialy activating our global sport sponsorships tapping into the passion Spaniards have for their clubs.  As a Real Madrid fan, here's my card that just came in the mail this morning.

September 27, 2014

BBVA Branding on PES 2015 Videogame

Konami's exciting new PES 2015 Pro Soccer videogame for PS4 & XBox will be releaaed in Nov.'14 with BBVA-branded in-stadium billboards on LigaBBVA matches. Check out the official gameplay trailer. I'm thrilled that with this initiative we're able to reach a whole generation of gamers that are not traditional targets of financial institutions. Game on!

September 11, 2014

Simplicity - the killer app for any business disruption

I'm convinced that simplicity is the most significant ingredient in any business disruption.

Sound pretentious, maybe?  But think about it.  In Apple's highly anticipated media event this week, Apple Pay was presented as a revolution in payment systems based on a one click mobile solution to the hassle of opening your wallet, selecting a card, swiping... you know the drill.  What makes Apple Pay, special:  simplicity.

Four years ago, Zipcar totally disrupted the car rental category by launching the peer-to-peer car sharing movement.  Why?  Because the business model was based on simplifying the pain and paperwork of renting a car the traditional way.

Easy Taxi and so many other similar apps around the World are redefining the taxi experience because of how simple it is to call, track and pay for a cab.  Another example of a one-click app that is very useful during rush hour or on a rainy day in any urban jungle.

So the next time you complain about how difficult, awkward, cumbersome, complicated, frustrating, annoying, aggravating, painful it is do anything in your day-to-day life.... stop... and think that if you come up with a cool mobile way of simplifying the process, you're at the verge of developing a killer app with the potential of disrupting an entire business category.

Let's make things...

September 8, 2014

An Electric Car experience through Bluemove

Yesterday, my wife and decided to take our daughters to a water park in the outskirts of Madrid. Since the corporate car we ordered has not arrived, we needed to rent a vehicle.  So, my wife enrolled in one of Madrid's new car sharing services called Bluemove.

Through their app, we found out the car we had reserved was located a block away and, to our surprise, when we got there it was a Peugeot iOn 100% Electric.  My first experience driving an electric car (the golf cart doesn't count).  The park was an hour away so when we got there, I was a little concerned since the vehicle has an 130 km autonomy and I had to calculate the drive back home. The waterpark manager helped to find a place we could charge inside their maintenance facility.  He ended up telling us he would discuss the possibility of installing a charging station for the next year's season, since he recognized this is a growing trend.

Good service, cool electric cars, true digital model, no paperwork... I quickly became a Bluemove fan and will spread the news.  As a marketing guy, I love to see good business models thrive.

This is a Bluemove concept video I found on Youtube...

September 6, 2014

Travel light, stay fit... at Westin.. with the help of New Balance

Flying back to Madrid after three fantastic days in Lima.  I stayed at the Hotel Westin Lima, a chain that offers a service that is based on a great insight that business travellers want to travel light but also want to work out while on the road. Westin has an agreement with New Balance, which provides travellers to borrow athletic shoes and fitness apparel.  Brilliant.

A great example of a hotel that understands the needs of frequent fliers.  This is a benefit that will certainly keep me loyal to this hotel chain.

August 31, 2014

Smart packaging for frequent fliers

As a frequent flier, it's not easy travelling with personal care products with the restrictions on liquids, aerosols and gels.  So, since I use contacts, I was happy to see that Bausch+Lomb's Bio True multi-purpose solution launched a flight pack that even comes with the infamous zip bag - a simple idea to pack the essentials.

August 22, 2014

BBVA sponsoring the El Celler de Can Roca 2014 Tour

Here at BBVA, this is turning out to be a very special summer.  We're sponsoring the El Celler de Can Roca - the World's #2 Restaurant in the World. - Tour through the Americas.  Three culinary geniuses: Joan, Josep and Jordi Roca taking their culinary magic to clients in Houston, Dallas, Mexico City, Bogotá and Lima.  Besides the unique experience we're providing to clients, the Roca Brothers are researching local ingredients, scouting new talent who will earn scolarships in Girona and ultimately contributing to improve the culinary scene in the countries where they visit. Something never done before.

Today, I was happy to read in El País - the leading newspaper in the Spanish-speaking world - the impact this tour is generating.

Pretty cool sponsorship for a bank.

I'd love to go to Kenya to check out M-Pesa

In the world for mobile payments and microfinancing, a lot has been published about China's Alipay but it seems like Kenya's M-Pesa is also a case to study.  Amazing indicators: 17 Million users (one third of the country's population) with transactions equivalent to 31% of Kenya's GDP.

I'd lovt to go check it out.  What consumer dynamics are driving such strong usage, what can we learn that can apply to other markets?

July 28, 2014

Roadmap to the future of marketing

I received this interesting chart on the roadmap to the future of marketing. It didn't come with a source.  If anyone knows who developed it, I'd like to learn about the author.

July 4, 2014

Banks@Google in Paris & visiting the Google Cultural Institute

I'm in Paris today participating in the Banks@Google event. In the afternoon, we visited the amazing Google Cultural Institute to see how they are digitalizing the World's best artwork from the most prestigious museums. The hi-res artwork was projected on a massive screen and you could zoom in and look at all the details. Fascinating.

It made me imagine how much technology will impact they way future generations will learn.

Below a video I found on Youtube explaining how to use the their online resource.

 One of the pieces digitalized is Sans Titre from one of my favorite Brazilian grafitti artists: Osgemeos, from the São Paulo Museum of Modern Art. I loved the experience.

June 19, 2014

BrazucaCam bringing technology to the beautiful game

This week at the 2014 Cannes Lions, I had the opportunity to listen to Fabio Costa from TBWA Chiat Day Los Angeles present the Adidqs BrazucaCam in the Innovation Category. In a sport with such a huge global following, especially this month with FIFA World Cup, it was wonderful to see technology bringing fan excitement to the beautiful game.

Considering how complex sports rights are, I hope this initiative will gain traction, offering viewers with a different perspective of the game.

June 15, 2014

Inspired by Skype's Campaign

I'm waiting to board my flight to the 2014 Cannes Lions reading Adweek's article on the 25 campaigns they predict will win this year. I fell in love with Skype's "The Born Friends Family Portrait" campaign by Pereira & O'Dell, San Francisco. A truly inspiring story and how the brand seemlesly facilitates a beautiful connection.

It made me think of how certain brands are finding and communicating their higher purpose. In my marketing role here at BBVA, I wonder what real stories exist among our millions of customers we have around the World that could inspire our brand communication?  

May 26, 2014

Welcome to Knowledge Banking

Banking is going through fascinating change, the type of disruption that has impacted so many other categories.  This video was produced as a glimpse into the near future of the type of bank we're building here at BBVA, one that is more flexible to adapt to the transformation that is taking place with the advances in big data, smartphone penetration, simple product design and a combination of technologies that empower people to bank anytime, anywhere.

We're calling it Knowledge Banking.

How much has your banking experience evolved over time?

May 21, 2014

"Madrid We Are the Champions"

Being involved in sports marketing here at BBVA with the title sponsorship of LigaBBVA and NBA, I'm always looking at what other brands are doing in terms of sports marketing.  As Europeans get ready for next Saturday's UEFA Champion's League Final, I loved this Heineken billboard that appeared all over Madrid this week.  Since the city hosts the two finalists:  Real Madrid and Atlético de Madrid, the excitement here is amazing, almost religious.  Fantastic copy:  "What happens in Lisbon, stays in Madrid.  Madrid We Are the Champions."

In the world of marketing, few things generate more excitement than brands that do sports marketing well.

May 19, 2014

Ibiza, Phoenicians and the Balearic Salt Production

After a year travelling around beautiful Spain, I fell in love with the Balearic Islands.  In our last visit to Ibiza, two weeks ago, we drove past the Sal de Ibiza salt evaporation ponds located in the southern part of the island.  Beautiful scenery, which I later found out has an amazing history.

When I travel, I like to discover local brands as much as I do local flavors.  So, I did some reading about the origins of the salt industry on the Sal de Ibiza website.  I was amazed to learn that Ibiza was originally colonized by the Phoenicians in the 8th Century BC and the first official reference to Ibiza's sea salt dates back to 540 BC when the Carthaginians conquered the island.  Under the Roman Empire, the saltworks were run from 122 BC until the empire fell in 476 AD.

How many industries can trace their history so far back in time?

It's fascinating to see how Sal de Ibiza has brought innovation and design to such a traditional category:  sea salt with hibiscus, with chili, a line of chips lightly salted with Sal de Ibiza,  and even a chocolate bar a la flor de sal.  I guess once the snacks marketing is still in me.

May 14, 2014

BBVA's Corporate Responsibility Report

In this past year it has been fascinating to see the work that BBVA's Corporate Responsibility team is carrying out, led by an inspiring professional called Antonio Ballabriga.  How do you measure the impact of CR initiatives in society at large?  Here's a section of an infographic that they put together to tell their story.

May 13, 2014

Refreshing concept to sell architectual services

One of the good things about living an urban life in a pedestrian city is that you're more connected to the city dynamics.  Sorry suburbia, but I love checking out what's new in the neighborhood retail scene, stopping at a sidewalk café or buying the newspaper at the kiosk on my way to the office.  Life on the streets versus behind a wheel.  While walking yesterday, I saw this storefront that caught my attention.  It looked like it could have been a bagel shop but it's actually an office offering architectual and renovation services.

Simple name:  The Architect.  Simple concept:  Low cost architecture.

As my wife I discuss a real estate investment we're interested in, I'll certainly drop by to get to know these guys.  The way they promote their services feels refreshing.

May 12, 2014

New BBVA Spain Campaign airing tonight

Here are two BBVA spots that will be airing in Spain starting tonight.  The campaign, created by DDB Madrid, is called 'Quiero' and it communicates the many advantages of being a BBVA customer.

May 4, 2014

Reading about shades of grey overlooking shades of blue

Holiday in Ibiza.  Yesterday was the perfect day at one of the many amazing calas.  I just read a fantastic article in The Economist called 'A Billion Shades of Grey' about how an aging population in the developed world is changing demographics, the economy, the workforce...  and for marketers that means opportunities for new business models meeting new consumer needs for a cohort with time, disposal income and aspirations to leave a legacy.

Talking to Anuncios - Spanish publication on advertising

April 22, 2014

Meeting David Edelman

For the past months, I've been following David Edelman - McKinsey & Company - through different sources of social media, enjoying his posts, insights and pieces of wisdom.  He has a fascinating way of explaining how companies have to re-think, evolve and adapt to a business environment that is going through amazing change based on the adoption of technology.  A theme that is at the center of any business discussion no matter what category you work in, no matter where you are in the World.  Disruption is around the corner, a block away from opportunity.

After a few phone inspiring phone conversations, I finally had the opportunity of meeting him earlier today here in Madrid.  It's great to speak to people who make you think but who also provide rich discussion that enables you to find solutions to complex issues.  Great conversation.

April 14, 2014

Spring Festival combing 5K, Live DJs, Color... welcome to Holi Run

This past Saturday, our teenage daughter said she was going to a running event with her friends.  I didn't quite understand because she's not particularly into running at all.  Then, she told me it was an event called Holi Run, so I looked it up and realized it's an event inspired by the ancient Hindu religious festival, primarily observed in India, Nepal and other regions of the world with large Hindu populations.  The Holi Run event is a spring festival that combines a 5K, live DJ and a carnival atmosphere with lots of color.

Through Wikipedia, I learned that Holi is celebrated at the approach of the vernal equinox and the festival signifies the victory of good over evil, the arrival of spring and for many a day to have fun with friends, laugh, get drenched in color, forget and forgive.

By looking at the photos uploaded to her Instagram, I realize that for this generation event marketing takes on a whole new meeting.  As a marketing professional, it makes me think that to connect with this demographic we need to consider mashing up culture references like music, sports, entertainment... where social connection is the new currency.

Getting inspiration from Pixar

Yesterday, my wife took our family to the Pixar - 25 Years of Animation exhibit at CaixaForum here in Madrid.  An outstanding experience well worth visiting.  The exhibit is a wonderful peak behind the scenes of the creative process of the company's 12 feature films through drawings, models, videos and installations.  It's an amazing demonstration of the power of combining art, technology, storytelling... and business.

What a powerful inspiration for marketing teams as we develop campaigns with our creative agencies.  
How can we build more compelling storytelling for our brands?  

April 11, 2014

The Advantage of MyTaxi App for a Parent of Teenage Daughters

Here in Madrid, I'm hooked on MyTaxi App and like any good service I've talked about it to friends.

Since it has been a year now without a car, as a Family, we use a lot of cabs.  Anybody who uses these taxi apps today knows how convenient they are.  However, I realize there's another clear benefit for someone like me who has a pre-teen and a teenage daughter.  It's wonderful from a security perspective.  When we need to send a cab to pick one of our daughters up from an after-school activity we usually use a taxi driver we have known since we arrived in the city.  However, the other day he was off duty so I used the MyTaxi App.  The piece of mind is that the app displays the driver's name, photo, vehicle and license plate.  For someone who has personally been a victim of urban violence, this is a great product feature.

I wonder what other ways technology can provide people with a sense of security?

April 2, 2014

Handmade still has its charm

At a time when anything remotely cool seems to have a technology label on it, it's quite surprising to see entrepreneurs placing a bet on the charm of handmade.  A friend of mine who is very much an early adopter for interesting stuff was wearing a pair of Palens Wood Sunglasses the other day.  She told me about how she found this little workshop in Barcelona with local guys who found a market niche and are producing with a sustainable approach, using social media to make their story heard.

Cool story.

Small contribution to the soccer-related economy

Just a little over 2 months before planet earth stops to watch 2014 FIFA World Cup in Brazil.

Behind  this global event is an amazing multi-billion dollar business.  In a year like this, it's only natural that my soccer consumption dramatically increases.  I have been going to the stadium at least twice a week and  I just made a very small contribution to the soccer-related economy by buying a professional fussball table from a company called RS Barcelona.  The online buying experience was great, allowing a variety of customization options.  We settled for a white table, black pitch with the players representing defending World Cup Champions Spain against my legendary Brazil National Team (no other choice would do).  The only detail missing was that I wanted to have the name of the players hand-painted on the back of the jerseys, a detail I would have paid an extra to have.

Enjoying evening fun while the World Cup doesn't start...

March 28, 2014

24 Hours Cashless

I finally spent 24 hours without using cash, paying everthing with my smartphone through our new BBVA Wallet app.   Cab fare, lunch bill, vending machine for afternoon break, supermarket after evening gym.... I did it.... 24 hours without cash or cards.

Nothing like a competition to accelerate the adoption of new habits.  At the bank, we launched a competion among our Spain-based employees.  The top 20 people who use our mobile app by Apr.30 will receive tickets for the final phase of LigaBBVA.  For me, I'm more motivated by the bragging rights, so I've been using my smartphone anywhere I can find a contactless terminal.  Today I was #15 in the ranking....

March 14, 2014

The Guggenheim Effect

Every Bilbao local I met over the three days I spent in this amazing Basque city spoke to me about the Guggenheim effect - the powerful transformation the city went through after the '97 opening of The Guggenheim Museum Bilbao by Frank Gehry.  Urban revitalization powered by architecture, art and vision.  Great architecture has the power of creating a canvas for human achievement, boost tourism, attract investment, provide a community with a renewed sense of pride and help transform the world around it, provoking an economic ripple effect.  I guess that is what's happening here along the Nervion River.

How can architecture touch other aspects of our lives?
What type of transformation can architecture fuel within public schools, universities, corporations?

A year from now, we're moving to a new corporate campus outside Madrid designed by Herzog and de Meuron.  It will be very exciting to see how the new space will inspire new ways-of-working, collaboration, innovation, as we build our digital banking future.

I just added Bilbao to my list of special places...

My Instagram photo of the museum taken at sunset...

February 28, 2014

Need to consciously pause during downtime

This morning, during my bus commute to the office I was stuck to my ipad reading the Financial Times headlines, an article on mobile shopping in Brazil's Exame, checked calendar and inbox to prepare for day, sent a LinkedIn message to a friend in Rio who started a new job.  By the time I left the elevator on my floor, I was half way through a fantastic EY global consumer banking survey.  A quick burger for lunch reading sports news on and checking our very own  

From screen to screen.  

I realize I need to consciously pause during downtime to reconnect with what's around me.  After I spoke to a co-worker about this, he sent me a YouTube link of a Coke campaign called Social Media Guard, that is based exactly on that insight.  

So, this weekend I going to play golf, mostly likely under rain... mobile/ipad free.
Mobile devices are wonderful and I love them but let's connect to the real world.

February 27, 2014

Banking App designed for Social Media

We're very excited with the launch of our very first banking application specially designed for Facebook and its called BBVA Link.  Initially launched in Chile so we can learn from the process.

Here'e the tutorial in Spanish that explains the main functionalities.

February 26, 2014

Having lunch today with LinkedIn

I had lunch today with LinkedIn executives Laetitia Maur and Henry Clifford-Jones.  I'm a huge fan of LinkedIn's positioning in social media and here at the office we're learning and testing ways to reach and leverage the power of this global professional community.  I found this video on Laetitia's profile that pretty much sums up our conversations today...

February 7, 2014

BBVA Wallet Digital Campaign

I very excited that we're launching this weekend in Spain our new BBVA Wallet Digital Campaign  - an app that allows BBVA mobile banking customers to pay with their smartphone at any venue with a contactless terminal.  I've been using the service for the past five weeks and I enjoy the freedom of just using my iPhone at my local supermarket, Starbucks, cab or movie theater.  I've also had to explain the service to a few merchants, which gives me the opportunity to see their positive feedback.

So far, it's fascinating to see the pace of adoption.  Hundreds of customers are downloading the app on a daily basis.  The technology in mobile banking is one of the most exciting things in my marketing role at BBVA.  More to come...

February 5, 2014

Celebrating 5 Million LigaBBVA Facebook Fans !

One of the most exciting social media initiatives we manage here at BBVA is the LigaBBVA Facebook Community.  We have a dedicated team that works day in day out informing fans from around the World everything that goes on in, what many soccer fans will say, is the best league.

Well, today we're celebrating 5 Million Fans, a fantastic global community with one thing in common.... a passion for LigaBBVA.

January 29, 2014

Finally using my smartphone as a debit card... and doing some research along the way

In the past two weeks, I've been using our most recent innovation - BBVA Wallet - as a substitute for my debit card at the drugstore in front of our office building here in Madrid, to the local Starbucks, to the tapas place I sometimes go for lunch.

The other night walking back from the gym I stopped at our neighborhood supermarket El Corte Inglés.  As I pulled out my phone to pay for the bill, the guy working at the cash register started talking to me about how he was also a BBVA customer and that he downloaded the app as well and was testing the service.  I immediately took the opportunity to do a little personal research asking him all sorts of questions about payment behavior at the check out.  Now I want to talk to him every once in a while to see how people are reacting to the new service.  Being someone who interacts with so many shoppers during the day, without knowing it, Pablo has become a wonderful resource for me to better understand customer behavior when it comes to mobile banking adoption.

I'm very excited with this launch, initially in Spain and working this week on the campaign created by DDB.

BBVA #2 Branded content on YouTube in Spain in 2013

Our BBVA Anywhere Banking Campaign - featuring NBA Stars Kevis Durant and James Harden and LigaBBVA Stars Iker Casillas and Andres Iniesta - is the second most watched branded content on YouTube in Spain in 2013 according to El Publicista