June 19, 2014

BrazucaCam bringing technology to the beautiful game

This week at the 2014 Cannes Lions, I had the opportunity to listen to Fabio Costa from TBWA Chiat Day Los Angeles present the Adidqs BrazucaCam in the Innovation Category. In a sport with such a huge global following, especially this month with FIFA World Cup, it was wonderful to see technology bringing fan excitement to the beautiful game.

Considering how complex sports rights are, I hope this initiative will gain traction, offering viewers with a different perspective of the game.

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