My wife was in the kitchen the other day preparing peanut brittle for a school function. She asked me to try It out. I don't like peanut brittle but in the how-to-be-a-good husband manual there's probably a chapter on providing candid feedback to kitchen experiments. My immediate reaction: "It tates burnt", I said, worried that my comments would trigger a hell's kitchen moment. She surprised me by going back to work testing other variations without saying a word. After finishing a batch she thought was promising, she asked me try it. I really hate peanut brittle, so this time I politely refused saying I was sure she had gotten this recipe right.
The next day, knowing how much I crave ice cream, she told me she had made pralines that I could use as a topping. I absolutely love pralines! Her pralines over a dulce de leche scoop was heaven. Once the bowl was empty, I was a little suspicious, so I asked if she hadn't just broken the peanut brittle into small pieces. Her answer: "Yes Honey, isn't that what you call marketing?".