This is our new TV campaign for BelVita - a line of healthy morning cookies that provide sustained energy - that we started airing this week in Brazil. When a group of scientists inadvertently leaves behind a backpack with BelVita, a cute sloth comes around and... well, look what happens.
The voice over at the end is "Un-sloth your day with the delicious energy of BelVita". 'Un-sloth' is a made-up verb that does a good job describing the storyline.
Last week, I was in Buenos Aires. The team has been doing a wonderful job with our Oreo brand. Here's the latest TV campaign where a grandfather reads a fairytale, while his grandaughter performs the classic brand twist-lick-and-dunk ritual. The nice thing about this copy is the play of words. For each sentence of the storytelling, the girl uses the cookie and glass of milk to act out the story. Campaign beautifully created by DraftFCB.