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October 15, 2011
Our new BelVita 30 TV Campaign
This is our new TV campaign for BelVita - a line of healthy morning cookies that provide sustained energy - that we started airing this week in Brazil. When a group of scientists inadvertently leaves behind a backpack with BelVita, a cute sloth comes around and... well, look what happens.
The voice over at the end is "Un-sloth your day with the delicious energy of BelVita". 'Un-sloth' is a made-up verb that does a good job describing the storyline.