November 19, 2011

Importance of listening

Yesterday, I got back from our annual consumer relations meeting. It's always great to intereact with the team that engages with our consumers on a daily basis, specially in a time of social media and amazing brand advocacy. They opened the meeting using a TED video featuring Julian Treasure - Sound Expert. The speech covers the importance of listening to the quiet, subtle, understated.

A wonderful way to start a meeting on consumer relations.

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