November 27, 2011

New Milka Concept Store in Buenos Aires

Last week I spent a few days in Buenos Aires. I got to visit our second Milka Concept Store, this one located in Las Canitas, one of the city's cool neighborhoods. A great place for a capuccino with a Milka bom bom, to read the paper or go online. I love how Milka's strong iconography - lilac cow, alpine feel - works so well for in-store activation.

Great partnership with Open 25 and La Tienda del Café.

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