Our new BBVA Compass Campaign airing in Houston and Phoenix

Our BBVA Compass Anywhere Banking campaign, with NBA Stars Kevin Durant and James Harden currently airing in the Houston and Phoenix markets... heating up the 2014/15 Season.

BBVA's First Global Campaign - BBVA Anywhere Banking

After four months of hard work,  we've launched BBVA's first Global Advertising Campaign under the 'Anywhere Banking' concept with NBA Stars James Harden, Kevin Durant and LigaBBVA Stars Iker Casillas, Andres Iniesta.

Anywhere Banking is BBVA's new platform featuring a wide range of financial services designed to make people's lives easier, available anytime, anywhere on mobile phones, tablet, computer devices or in ATMs around the World.

The campaign, created by DDB Spain and produced by Madrid-based Tesauro, is based on the insight that great athletes do amazing things look easy.  It's on air in Spain, Portugal, U.S. and in a few days in Turkey.

I hope you enjoy it.

Computerworld: It's time digital banking teams took games seriously

Who said online banking can't be fun?  Interesting article in Compterworld on the rise of gamefication as a way to enegage online/mobile banking customers.  The article mentions BBVA Game, a wonderful initiative led by one of the most inspiring marketing guys in the Company, Bernardo Crespo.

Computerworld Malaysia - BLOG: It's time digital banking teams took games seriously