October 11, 2013

Computerworld: It's time digital banking teams took games seriously

Who said online banking can't be fun?  Interesting article in Compterworld on the rise of gamefication as a way to enegage online/mobile banking customers.  The article mentions BBVA Game, a wonderful initiative led by one of the most inspiring marketing guys in the Company, Bernardo Crespo.

Computerworld Malaysia - BLOG: It's time digital banking teams took games seriously


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