After four months of hard work, we've launched BBVA's first Global Advertising Campaign under the 'Anywhere Banking' concept with NBA Stars James Harden, Kevin Durant and LigaBBVA Stars Iker Casillas, Andres Iniesta.
Anywhere Banking is BBVA's new platform featuring a wide range of financial services designed to make people's lives easier, available anytime, anywhere on mobile phones, tablet, computer devices or in ATMs around the World.
The campaign, created by DDB Spain and produced by Madrid-based Tesauro, is based on the insight that great athletes do amazing things look easy. It's on air in Spain, Portugal, U.S. and in a few days in Turkey.
I hope you enjoy it.