October 7, 2011

Oreo - Cuento

Last week, I was in Buenos Aires. The team has been doing a wonderful job with our Oreo brand. Here's the latest TV campaign where a grandfather reads a fairytale, while his grandaughter performs the classic brand twist-lick-and-dunk ritual. The nice thing about this copy is the play of words. For each sentence of the storytelling, the girl uses the cookie and glass of milk to act out the story. Campaign beautifully created by DraftFCB.

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