September 2, 2011

How New York is going digital

I've been learning a lot in the past weeks with Vanildo Oliveira - who heads Kraft Foods Latin America's Consumer Relations - on the huge transformation he is leading with our brands in the social media space.

This is a pretty cool video he sent to me today with Rachel Sterne - Chief Digital Officer for the City of New York - on how she is strengthening the City’s digital media presence and streamlining internal digital communications. Another reason why NYC is one of the great cities of the World. What a lesson for other cities...

I hope you like it.

PSFK CONFERENCE NYC 2011: Rachel Sterne from Piers Fawkes on Vimeo.

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