August 22, 2014

I'd love to go to Kenya to check out M-Pesa

In the world for mobile payments and microfinancing, a lot has been published about China's Alipay but it seems like Kenya's M-Pesa is also a case to study.  Amazing indicators: 17 Million users (one third of the country's population) with transactions equivalent to 31% of Kenya's GDP.

I'd lovt to go check it out.  What consumer dynamics are driving such strong usage, what can we learn that can apply to other markets?

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