In the world for mobile payments and microfinancing, a lot has been published about China's Alipay but it seems like Kenya's M-Pesa is also a case to study. Amazing indicators: 17 Million users (one third of the country's population) with transactions equivalent to 31% of Kenya's GDP.
I'd lovt to go check it out. What consumer dynamics are driving such strong usage, what can we learn that can apply to other markets?
I'd lovt to go check it out. What consumer dynamics are driving such strong usage, what can we learn that can apply to other markets?
No comments:
Post a Comment