August 22, 2014

BBVA sponsoring the El Celler de Can Roca 2014 Tour

Here at BBVA, this is turning out to be a very special summer.  We're sponsoring the El Celler de Can Roca - the World's #2 Restaurant in the World. - Tour through the Americas.  Three culinary geniuses: Joan, Josep and Jordi Roca taking their culinary magic to clients in Houston, Dallas, Mexico City, Bogotá and Lima.  Besides the unique experience we're providing to clients, the Roca Brothers are researching local ingredients, scouting new talent who will earn scolarships in Girona and ultimately contributing to improve the culinary scene in the countries where they visit. Something never done before.

Today, I was happy to read in El País - the leading newspaper in the Spanish-speaking world - the impact this tour is generating.

Pretty cool sponsorship for a bank.

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