October 27, 2014

The Blindfold - Kevin Durant & James Harden featured in our new BBVA Digital Campaign

After a month working hard, it's finally out: our new BBVA Digital Campaign "The Blindfold" celebrating our renewed NBA partnership.

NBA Star James Harden playing blindfolded against three opponents on the rooftop of our Madrid corporate headquarters 28-stories high, guided by NBA MVP Kevin Durant across the globe at a control center in Oklahoma City.   Storytelling at the service of sports marketing.

I hope you enjoy it...

"At BBVA, we're here to make your life easier, by coaching people to reach their financial goasl, anytime, anywhere.  BBVA - Official Bank of the NBA"

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