February 7, 2014

BBVA Wallet Digital Campaign

I very excited that we're launching this weekend in Spain our new BBVA Wallet Digital Campaign  - an app that allows BBVA mobile banking customers to pay with their smartphone at any venue with a contactless terminal.  I've been using the service for the past five weeks and I enjoy the freedom of just using my iPhone at my local supermarket, Starbucks, cab or movie theater.  I've also had to explain the service to a few merchants, which gives me the opportunity to see their positive feedback.

So far, it's fascinating to see the pace of adoption.  Hundreds of customers are downloading the app on a daily basis.  The technology in mobile banking is one of the most exciting things in my marketing role at BBVA.  More to come...

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