I very excited that we're launching this weekend in Spain our new BBVA Wallet Digital Campaign - an app that allows BBVA mobile banking customers to pay with their smartphone at any venue with a contactless terminal. I've been using the service for the past five weeks and I enjoy the freedom of just using my iPhone at my local supermarket, Starbucks, cab or movie theater. I've also had to explain the service to a few merchants, which gives me the opportunity to see their positive feedback.
So far, it's fascinating to see the pace of adoption. Hundreds of customers are downloading the app on a daily basis. The technology in mobile banking is one of the most exciting things in my marketing role at BBVA. More to come...
So far, it's fascinating to see the pace of adoption. Hundreds of customers are downloading the app on a daily basis. The technology in mobile banking is one of the most exciting things in my marketing role at BBVA. More to come...
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