December 14, 2014


I've always believed thay my car's GPS was my best way for me to get from point A to B.  However, this evening I had to take my 15-year-old daugther to one of her friend's house, who lives far away in the suburbs.  The GPS system didn't recognize the address I was keying in since we weren't sure about the exact city district.  In large metro areas with more than one street with the same name, it gets a little tricky.  That's when my daughter said:  ''Don't worry, let's use Waze.''   In less than a minute, she was exchanging messages with friends who had already arrived, who pinned the location and we were getting driving instructions from Waze on her smartphone.  For me, it was another great example of the power of community-based apps.

Waze's positioning sums up what they're about:  'outsmarting traffic, together.'

No comments: