For those concerned about the excessive consumerism that we all see around us during the Holiday Season, IKEA's new advertising campaign in Spain - called 'La Otra Carta / The Other Letter', created by McCann is a wonderful and timely wake-up call. Even if you may not be fluent in Spanish the message is clear. Ten families were invited to an 'experiment'. Kids were asked to write two letters: one for Santa and one for their parents... the result is emotional, powerful, memorable, a celebration to what is truly important.
Cheers to beautiful creative!
Cheers to beautiful creative!
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