December 26, 2014

NBA's powerful social media influencing Pop Culture

As an NBA Sponsor, I'm continuously amazed of how well the NBA works social media.  No matter where you look, what you read, there's NBA buzz everywhere and the conversation is amplified by die-hard fans in so many ways.  Even today, on Christmas Day, The New York Times carried a great article on Melissa Brenner - NBA's Sr. Vice President for Digital Media - on how this is the most tweetable time of the year for the league.  Later in the day, I saw a very funny article on the Bleacher Report suggesting an "NBA Emoji", something that would serve as another incentive for fans to continue to talk about what happens before, during and after the games.

The NBA is a great example of the power of social media as a way to influence Pop Culture, an interesting case study for brands.

No comments: