Yesterday, my wife took our family to the Pixar - 25 Years of Animation exhibit at CaixaForum here in Madrid. An outstanding experience well worth visiting. The exhibit is a wonderful peak behind the scenes of the creative process of the company's 12 feature films through drawings, models, videos and installations. It's an amazing demonstration of the power of combining art, technology, storytelling... and business.
What a powerful inspiration for marketing teams as we develop campaigns with our creative agencies.
How can we build more compelling storytelling for our brands?