March 28, 2014

24 Hours Cashless

I finally spent 24 hours without using cash, paying everthing with my smartphone through our new BBVA Wallet app.   Cab fare, lunch bill, vending machine for afternoon break, supermarket after evening gym.... I did it.... 24 hours without cash or cards.

Nothing like a competition to accelerate the adoption of new habits.  At the bank, we launched a competion among our Spain-based employees.  The top 20 people who use our mobile app by Apr.30 will receive tickets for the final phase of LigaBBVA.  For me, I'm more motivated by the bragging rights, so I've been using my smartphone anywhere I can find a contactless terminal.  Today I was #15 in the ranking....

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