June 8, 2013

Sponsoring the NBA 3X Tour in Madrid this weekend

The NBA 3X Tour is a grassroots initiative for kids around the world to immerse in the excitement of street basketball.  Here at BBVA, we are a proud sponsor of th NBA 3X Tours
in Europe and Latin America. This is the event that is taking place this weekend in downtown Madrid, where 140 teams have signed up for 3 on 3 basketball.

Corporate sposoring of the big leagues is great, but there's something very special in supporting grassroot initiatives like this one, just providing the means for kids just to hav fun, compete and celebrate outdoor sports.

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