There has been a growing interest among Brazilians consumers for products that celebrate local food staples. The growth of açai, coconut water or guaraná-enhanced energy drinks are examples of how Brazilian are re-discovering local tastes... from fruits to roots.
NatuChips is a great way for Brazilians to try something completely different in terms of snacking... different, but very close to their food culture. NatuChips comes in two great-tasting options: Inhame chips (known in English as taro) and Mandioquinha chips (known as arrancacha). We're very excited with this launch.
Try them out and drop me a line with your thoughts.
1 comment:
Hi Ricardo,
I am a big fan of both products. With them you tackle many different trends which converge to people seeking local products with local ingredients - not only food but music, clothing, etc. Just one question: is this a re-branding project once you already had both roots being sold under "Sabores da Terra" brand?
Abraço! Christian
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